Select Page

5 WordPress Tips To Supercharge Your Marketing

WordPress. Love it or hate it, there’s no denying that it’s a force to be reckoned with. From its humble origins as a personal blogging platform for writers, WordPress has grown to become an internet juggernaut, powering 66 million websites and roughly 20%...

Content Marketing For Real Estate Agents

If there’s one type of entrepreneur that can benefit from strong content marketing, it’s real estate agents. I learned this when working with a client of mine, Andrew Doumont of One Percent Guys. Andrew is a top real estate agent in Toronto (especially...

Is Taste *Really* Subjective?

It’s an experience pretty any music lover has had: You and a friends get into an argument about your favorite band. You firmly believe The Beatles are the greatest musical act ever to walk upon the earth. Friend A believes The Beatles are the most...

Movie Review: The Century Of The Self

If you’re interested in the evolution of advertising and propaganda in the 20th century, The Century Of The Self may be the most important film you’ve never seen. The film (really a miniseries) deals with the adaptation of Sigmund Freud’s...

5 Grammar Rules It’s Totally OK To Break

Unlike a lot of copywriters out there, I think that  good writing is crucial to good copywriting. A lot has been written about how ad copy isn’t the same as fiction. I agree. But I think the point can be over-stated; for instance, when people say “you...