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If you run an online business, you probably know all about the importance of content. Whether it’s a written article or a streaming video, good content has the ability to speak to potential customers, evoking emotions that make them feel great about investing in your business. In the online business environment, solid content might actually do more for your business than paid advertising, because through content, you build relationships and trust with your customers. The following are three types of content that go a long way in establishing trust, crucial to any long term business relationship.

1. Blog Posts

Blog posts have one major advantage over any other type of written content: they are personal. Whether or not you actively participate in your blog’s comments page, the ability to respond with you over your blog gives readers the feeling of being involved. Leaving your blog open to comments creates the impression that you are not afraid of what people will say about you, which makes you seem trustworthy. For these reasons, having a regular business blog running is one of the best ways to establish a reputation and build trust in potential customers.

2. Videos

Videos, like blog posts, can go a long way in building trust in your business. However, the way they do this is much different from the way blogs do it. When you appear on video looking clean, collected, calm and confident, it gives viewers the impression that you believe in yourself and your business. It shows that you are willing to stand before the world without hesitation as a representative of your business, instead of having someone else play the role for you. Many of the most popular online businesses are run by people with a large video output. This is not an accident. Well done video content builds trust and creates a sense of confidence in viewers, which eventually converts to results for the business owner.

3. Informative Landing Pages

A landing page is usually the first thing a potential customer sees after clicking on a link to your site. Sadly, most landing pages are full of typical, hype-filled sales copy. While a good landing page definitely should work to sell your products, it should not be filled with overt money grabs and obnoxious headlines. Instead, it should be informative, with the sales tactics subtly sprinkled in between facts and information. An informative landing page that provides users with valuable info about both the product itself and whatever need the product is meant to fulfill. For example, a landing page for an alternative medicine pain solution should talk about why traditional pain rememdies may not work, and why the advertised product does work. If done right, this informative approach can make your product stand out from the crowd.

Building trust through content is an art form. If you want to take advantage of the power of trust-building content, you will need to make sure your content speaks from the heart yet sends a professional-sounding message. The fastest way to get content that meets this standard is to hire a professional copywriter with a proven track record. Not only will this free up your time so you can focus on your business, it will also ensure that your content has that polished, professional feel to it, ensuring that you stand out in the oversaturated online content marketplace.